Social Media Advertising, Security and Privacy Issues
 

 Member Service  Business Development/Marketing  Leadership/Management

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

As credit unions use social media more and more to advertise their products and services, it’s important to remember that advertising rules apply to social media. This session addresses the advertising regulations for share account products and loans.  We’ll talk about NCUA rules, Regulation Z/Truth in Lending, and Unfair, 


Deceptive and Abusive Acts and Practices (UDAAP).  The privacy and security of member information and the potential risk involved with the credit union’s, as well as employees’, use of social media will be examined. The program also includes a discussion of the need for a social media policy and suggestions for topics to include in employee training on social media.


Program Length: 80 Minutes

Meet The Presenter:

Kristen works in the Compliance service division of AUX and assists credit unions with issues ranging from advertising rules to bylaws, from Social Media compliance matters to Regulation Z, and just about every regulation and compliance concern in between. She has earned Compliance and Bank Secrecy Act certifications from the two national credit union trade associations. Kristen earned BA and MA degrees in Rhetoric and Communication Studies from the University of Virginia (UVA) in beautiful Charlottesville, VA.CUNA, NAFCU, and many state Leagues around the country rely on Kristen for compliance training.

 

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