Keeping it REAL in a Who Cares World: Relevant, Engaging, Authentic and Loyal

 Member Service  Leadership/Management

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

Service is a relationship business, and it has to be REAL. That’s Relevant, Engaging, Authentic, And Loyal. Refresh, revisit, or revise your conscious or unconscious decisions in the use of non-verbal communication, word choice, and listening skills.

Service is about what puts one particular person in a better financial situation. Service is preparation. It’s listening. It’s being aware of opportunities. It is job knowledge and passion for the one member standing in front of/sitting across from/on the phone with you. Connecting is the beginning of REAL world service.

You get to write the script. Let it be for each member to walk away or hang up saying, “WOW! I’ll never do business with anyone else!”

Program Length: 68 Minutes

Who Should Attend

All credit union professionals who have direct contact with members, especially in these positions:

  • Member Service
  • New Accounts
  • Lending
  • Call Center
  • Branch Management

Meet The Presenter:

Becky McCrary is an internationally recognized expert on building business relationships through leadership, service and inspiration. She has taken her wit and wisdom to credit unions and their associations in 39 states, the Caribbean and the Gulf of Mexico. Yes, she was on a cruise ship, but she was speaking, so it still counts!

Becky knows the world of service. She spent 20 years in the banking industry. From Call Center Manager to Business Development Manager, from teller to mortgage loan officer, from branch manager to volunteer, Becky has lived credit unions. She is a highly sought-after speaker and trainer and was a featured writer for CUNA's Frontline Newsletter for four years!


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