Three Negative First Impressions Your Website Can Help Avoid

 Member Service  Business Development/Marketing

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Non-Affiliated Contact Leslie Poole

Program Description

How to Take Your Website from Boring to Beautiful
If your credit union’s website were a dating profile, what first impression would you be giving prospects? Are you the hip, attractive guy who runs five miles a day with his golden retriever, or are you the disheveled old guy with a broken tooth?

First impressions are everything…in dating and in marketing.

If your website is slow, difficult to navigate, or stuck in yesterday’s design, it may be saying “We’re out of touch with the times, and we’re out of touch with you.” Let marketing specialist Elizabeth Arnold show you how an updated website with a design and structure catered to your membership’s unique needs can, and will, change your marketing game.

Program Length: 60 Minutes

Who Should Attend

  • Business Development
  • Marketing
  • Operations
  • Information Technology

Meet The Presenter:

Elizabeth Arnold is an experienced writer, marketer and social media manager. Before transitioning to the credit union movement, she worked primarily with nonprofits. Elizabeth has served with education, family development and senior living organizations to build story-based brands through public relations and social media initiatives. A self-professed word nerd, Elizabeth is passionate about writing and storytelling.

In addition to writing, her marketing skillset includes social media management, brand development, photography and video production. Elizabeth is a graduate of Baylor University where she earned a Bachelor of Arts in journalism public relations. While at Baylor, Elizabeth founded The Bundle, the university’s first online magazine.


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