Omni-Channel Marketing: Connecting All Member Experiences

 Member Service  Business Development/Marketing

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Registration Investment:
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$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

What is omni-channel multi-device marketing? How does it change your credit union’s business development communications? Simply put, omni-channel marketing is one-to-one communication with members, through all the channels and on all the devices they use so that it is seamless, integrated, and consistent. It is centered around the member, customized to each to each member’s marketing channel preferences and products and services usage.

Whether you and your credit union are just beginning to adopt omni-channel marketing or want to refine your current omni-channel communication, you’ll get valuable tips and information about how to deliver the experience from marketing expert Mark Arnold.

Program Length: 57 minutes

Who Should Attend

  • Business Development
  • Marketing
  • Operations
  • Information Technology

Meet The Presenter:

Mark Arnold is president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. His audiences are diverse in skills and are in positions of management, staff, executive leadership and boards of directors. His breadth of knowledge connects with audiences for keynotes, breakouts and training events.

Prior to founding On The Mark Strategies, Mark served as senior vice president for a multi-million-dollar financial institution in Dallas. He oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training and customer investments. He has won numerous national communication and marketing awards, including CUNA’s national Marketing Professional of the Year and the Texas Credit Union League’s Marketer of the Year.


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