Best Practices for Serving the Underserved

 Member Service  Business Development/Marketing

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

In today’s challenging economic landscape, credit unions have an opportunity to help the underserved and increase loan growth and profitability…a win/win vision!  Learn what you can do to help the underserved and capture quality loan opportunities and increase profitability and loyalty. 

  • Explore a holistic lending approach to capture quality profitable loans
  • Determine how to turn your staff in Financial Solution Partners
  • Learn what you can do to turn high-risk members into low-risk members
  • Learn what you can do to offer the right solutions; not just simply respond to members’ request
  • Identify key strategies to increases quality profitable loans and prevent loan losses
  • Discover unique strategies and programs to help individuals achieve financial freedom and help the credit union increase loan growth and profitability

Program Length: 90 Minutes

Who Should Attend

  • CEOs/Management
  • Business Development
  • Lending
  • Operations
  • Marketing
  • Member Service

Meet The Presenter:

Celeste Cook is the founder and President/CEO of cuStrategies LLC. As a credit union industry strategist and expert, she provides strategic planning, consulting, and training to the credit union industry. Celeste has partnered with credit unions across the nation to help them increase loan growth, profitability, and retention through her proven innovative strategies. Several of her clients have been awarded the CU Journal Best Practices Award, the Louise Herring Award, and the Dora Maxwell Award as a result of her programs. Celeste has been involved in the credit union industry for more than 20 years and has been a professional speaker and trainer for 15 of those years.


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