When Social Media Attacks
 

 Member Service  Compliance/Regulatory

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

Social media websites have changed the world. For all the good social media can provide as a marketing tool for attracting an ever-younger (and an ever-older) client base, it can also be used as a weapon against your credit union. Join security expert Barry Thompson as he reviews how, unmonitored, social media can become a nightmare for public relations. He will demonstrate how a social media attack can be constructed, causing negative publicity that tarnishes the image and member trust you have so carefully built. He will also discuss embarrassing problems that other businesses and financial institutions have had to handle -- and pro-active solutions that will keep your credit union in the "like" category.


The Objectives:

  • Learn how a single individual can ruin your entire marketing program
  • Understand how a well-crafted social media attack can accomplish its objectives in 24 hours
  • Know that to defend against a social media attack you need to prepare now
  • Discover the lessons learned by major companies that have been harmed by social media attacks


Program Length: 73 Minutes

Who Should Attend

  • Marketing
  • Business Development
  • Security
  • Risk Management
  • Operations
  • Auditors
  • Training
  • All staff that handle member complaints

Meet The Presenter:

Barry Thompson of Thompson Consulting Group, LLC is a nationally-recognized speaker, consultant, and trainer, with nearly 40 years of service to the financial institution industry.  Barry’s financial services career spanned 22 years before he “retired” to establish his consulting firm that assists financial institutions in competing more effectively by providing services specifically targeted to risk management and security.  

As a professional speaker, few can match his expertise when it comes to discussing the financial services industry. His programs are based on actual experiences that allow him to relate to any group of financial professionals, from the member service representative to the board of directors. He has made presentations on communications, organizational behavior and management, compliance, and security. He appears frequently before financial institutions and at industry conferences. To date, Barry has trained more than 45,000 financial professionals—and growing.

 

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