Motivation, Incentive & Cooperation

 Member Service  Leadership/Management

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

Motivation, Incentive & Cooperation (MIC) reviews the latest research on the nature of motivation, forms and effects of incentive systems, and the relationship between motivation, incentive and relationship sales. MIC challenges the reflexive tendency of many credit unions to deploy traditional “extrinsic” incentive systems without first maximizing powerful “intrinsic” motivation mechanisms. Overuse of extrinsic incentive systems is especially concerning for our industry as it weakens mission-based motivation, undermining the character that can differentiate our unique, cooperative businesses.

Leadership and branding expert Matt Purvis will help you:

  • Understand the nature and sources of intrinsic motivation.
  • Recognize the unique synergy of intrinsic motivation on mission-based organizations.
  • Re-evaluate the strategic fit of extrinsic motivation systems.
  • Explore the potential of a balanced approach to motivation featuring both extrinsic and intrinsic motivation systems.

Program Length: 70 Minutes

Who Should Attend

  • CEO
  • COO
  • HR
  • Senior Management

Meet The Presenter:

A dynamic, multidisciplinary business leader, Matt Purvis drives organizational profit by creating charismatic brands and organizations that bring their brands to life. Creator of Brand Animation™, Matt is a frequent industry speaker, brand thought-leader, and marketing innovator.

Named a top-twenty rising business leader by Oregon Business Magazine, Matt’s career covers wide-ranging territory. He has managed presidential political campaigns, worked as a fully licensed securities agent, led Northwest Community Credit Union’s marketing, sales and branch operations as Chief Experience Officer and is the former President & CEO of Burley Design Cooperative, an award-winning, worker-owned sporting goods manufacturer.


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