Ten Steps to Attract New Members & Loans

 Business Development/Marketing  Lending/Collections

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

In a challenging economy with stagnant loan growth and low consumer confidence, successful credit unions must find ways to refresh and elevate their lending programs to ensure growth and profitability.

Explore a holistic, proactive approach to increased loan growth and profitability. Gain insight into industry trends and the impact on credit unions. Discover creative lending strategies that have proven to increase loan and membership growth. Learn what you can do to maximize your most powerful marketing resources to grow your credit union. Discover new ways to attract and retain more members (even your disgruntled members). Learn what you can do to build stronger relationships with every member that leads to more loan opportunities. Delve into ways you can improve delinquencies and minimize loan losses.

Program Length: 90 Minutes

Who Should Attend

  • Business Development
  • Lending
  • Operations
  • Marketing
  • Member Service

Meet The Presenter:

Celeste Cook is the founder and President/CEO of cuStrategies LLC. As a credit union industry strategist and expert, she provides strategic planning, consulting, and training to the credit union industry. Celeste has partnered with credit unions across the nation to help them increase loan growth, profitability, and retention through her proven innovative strategies. Several of her clients have been awarded the CU Journal Best Practices Award, the Louise Herring Award, and the Dora Maxwell Award as a result of her programs. Celeste has been involved in the credit union industry for more than 20 years and has been a professional speaker and trainer for 15 of those years.


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