Advertising Compliance
 

 Business Development/Marketing  Compliance/Regulatory

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

Does your federally insured credit union’s advertising meet compliance requirements? What can you say and what can’t you say in your marketing? Get the knowledge you need to ensure that your marketing meets every regulatory condition. Compliance expert Mary-Lou Heighes will  explain the regulations that shape the content and language of your marketing campaigns.


You’ll get the answers to these questions and much more:

  • What are “trigger terms” and how do they affect the content of your marketing?
  • What additional words, phrases, and information must be included in a marketing piece that advertises loan interest rates or terms?
  • What requirements does the Truth in Savings Act place on your share account marketing?
  • Do direct mail advertising rules also affect your email campaigns?


Program Length: 94 minutes

Who Should Attend

Staff of federally insured credit unions who create or oversee marketing or advertising, especially in these positions:

  • Marketing
  • Business Development
  • Compliance
  • Operations
  • Member Service
  • Lending

Meet The Presenter:

Mary-Lou Heighes is President and founder of Compliance Plus, Inc., which has been helping financial institutions with the development of compliance programs since 2000. She provides compliance training all over the country for various trade associations and financial institutions, and also speaks at numerous financial institution conferences throughout the country. Mary-Lou has been an instructor at regulatory compliance schools, and conducts dozens of webinars for organizations throughout the country.

 

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