A Business Development Guide to Spotting & Capitalizing on Opportunity

 Member Service  Business Development/Marketing

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

So, you want to grow membership and market share, make friends in your community and maybe even launch some innovative products and services in partnership with other area businesses… but how? Where and how do you make the contacts necessary, and how do you differentiate between a great opportunity and an unnecessary time waste?

During this seminar, business development expert Diane Reed, explores the world of business development and shares numerous tips and techniques for uncovering the hidden (and often free) gems within your reach. Learn how she gained press for her innovative partnerships on Dateline NBC, received a visit from the Treasurer of the United States and even an invitation to the White House.

Program Length: 82 Minutes

Who Should Attend

  • Business Development
  • Marketing
  • Public Relations
  • Member Services
  • Lending
  • Operations

Meet The Presenter:

A nationally-recognized speaker, writer, and communications professional, Diane Reed is President of CUDoctor, a full-service credit union consultancy, assisting credit unions nationwide with human resources, marketing, community relations, compliance, sales, training, and executive support. Previously, she was VP of Administration for a mid-sized credit union for 10+ years, where she oversaw the HR, marketing, business development, community relations, training, compliance, and sales functions.

As part of her credit union’s community outreach, she brought five in-school branches to area schools, three in high schools, and two in elementary schools. One of her high school branches was featured on Dateline NBC. In addition, Diane has received numerous awards and has written articles for industry publications. She graduated from George Mason University with a Bachelor’s in Speech Communication.


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