Emerging Markets: The Credit Union Intersection of Potential & Philosophy
 

 Business Development/Marketing  Leadership/Management  Volunteer/Supervisory Committee

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Registration Investment:
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$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

Credit unions were way ahead of the curve at their inception – breaking the mold of traditional financial services and offering a collaborative approach to personal finance. But has the industry fallen behind when it comes to new ways of thinking? Entrepreneurs are capitalizing on the new trend of sharing – offering consumers worldwide access to pools of products and services, inspiring them to own less and share more with family, friends and even strangers.


Credit unions can certainly learn from the latest trends and offerings that exist outside our industry by applying the same thoughts and strategies to personal finance. This session will help you understand how to leverage market position, your relationship with members, your mission and your current resources into a competitive advantage in the economy of sharing and listening to the needs of your members.


Program Length: 60 minutes

Who Should Attend

  • CEO
  • Board of Directors
  • COO
  • Operations
  • Business Development
  • Marketing
  • Member Service

Meet The Presenter:

James Marshall is the Manager of The Cooperative Trust, a grassroots community of young people who work in credit unions and cooperatives founded by Filene. He focuses on bringing sustainability and longevity of the Trust as well as increasing its profile as it moves into the next stages of development.

Before joining Filene and the Trust, James was the Marketing Manager at Plane Saver Credit Union in London, one of the largest credit unions in the UK. He worked on a variety of projects and campaigns based on increasing the membership base of the credit union and loan application targets. Specializing in branding, social media, and marketing strategies, James successfully used these mediums to aid in reaching the company’s membership recruitment and lending loan targets consistently over the past three years.

 

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