A Credit Union Sales Program That Works

 Business Development/Marketing

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

How many times has your credit union launched a “Sales Culture” or “Sales Training Program” only to revert to business as usual within a year?  Do you think your employees simply tolerate the latest “sales program disguised as a service program”? 

The reason credit union sales programs don’t work is because they fail to resonate with the employees responsible for deploying them, and they fail to connect with members in a way that is purposeful, meaningful, and personally relevant.  No “building solutions”, no “relationship skills”, and absolutely no “overcoming objections.”  Let Jim Kasch show you tips and tactics to engage your employees, and you’ll see true and impressive results.

Program Length: 1 hour 6 minutes

Who Should Attend

Credit union managers and supervisors who oversee sales for their staff, especially in these departments:

  • Member Service
  • New Accounts
  • Teller
  • Lending
  • Call Center

Meet The Presenter:

Jim Kasch has more than twenty years business experience, most of which is with credit unions.  His roles have ranged from teller to CEO. In 2010, he was hired to be the Chief Executive Officer for Darden Employees Federal Credit Union (DCU), chartered to serve the more than 200,000 employees of Darden Restaurants, Inc. In six months, he and his team built a primarily virtual delivery credit union offering a full suite of products and services.


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