eTrain: Best Practices for Financial Institutions on Social Media

 Member Service  Business Development/Marketing

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

70% of searches for new financial institutions begin online and through social media! Social media isn’t just a “nice to have” for credit unions anymore—it’s a business imperative. It’s also a huge opportunity for your credit union to connect with new and existing audiences and deepen relationships in a way not previously possible. How can you get the biggest bang for your buck on social media? We’re talking audience targeting, channel selection, content relevance, advertising, ambassadors and more!

Let Holly Fearing of the Filene Research Institute show you effective strategies credit unions are using to create a social media brand presence with the value and connection members crave.

Program Length: 90 Minutes

Who Should Attend

  • Business Development
  • Marketing
  • Sales & Lending
  • Member services
  • Information Technology
  • Operations
  • Executives and board directors

Meet The Presenter:

Holly Fearing lives and breathes social media; if you can’t find her IRL, try reaching out on Twitter, LinkedIn, Facebook or Instagram, and you’ll likely get her right away. When she’s not researching, sharing and connecting online, she’s probably working on one of her many cooperative projects.

Through the Filene Research Institute’s Social Media Advisory and QUEsocial programs, Holly helps credit unions play to their greatest strengths on social media by managing tools to engage their employees, providing training to set them up for success, and creating strategic plans that achieve their business objectives.

She currently serves as board president for Willy Street Grocery Co-op, one of the largest natural food cooperatives in the U.S.; and is a founding organizer of the Dane Cooperative Alliance, an organization in the Madison, Wisconsin area serving as a collective resource and voice for all sectors of cooperative business. She also writes for several publications and helps organize annual events with the mission of increasing awareness of the cooperative model.


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