From Marketing to CEO: Your Personal Roadmap to CEO

 Human Resources  Leadership/Management

Registration and Pricing Information

Please select your credit union and provide your email address:
Your credit union
Your Email
Sign up here for Power Learner Passport!
Power Learner Passport

Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

Most professionals who become CEOs of credit unions do so through one of the more traditional disciplines, like finance or operations. As the industry matures and gains its footing in the age of the Millennial, opportunities will arise for marketing professionals – those who arguably know the members better than anyone else in the credit union – to take the reins. Are you ready to grab the opportunity when it’s presented to you?

Jim Kasch rose from the marketing department into leadership, and was selected by Darden Restaurants (Olive Garden, Longhorn Steakhouse, et al) to be the CEO of its start-up credit union in 2010. In this session, Jim will define the skills and traits most boards are seeking, help you recognize your own gaps in skills, and to develop a personal roadmap for you to become the Chief Executive Officer.

Program Length: 75 Minutes

Who Should Attend

All credit union professionals who wish to advance their career.

Meet The Presenter:

Jim Kasch has more than twenty years business experience, most of which with credit unions. His roles have ranged from teller to CEO. In 2010, he was hired to be the Chief Executive Officer for Darden Employees Federal Credit Union (DCU), chartered to serve the more than 200,000 employees of Darden Restaurants, Inc. In six months, he and his team built a primarily virtual delivery credit union offering a full suite of products and services.

In 2015 Jim initiated, negotiated, and executed a merger between Darden Employees Federal Credit Union and USF Federal Credit Union in Tampa, Florida. He is now Principal at Canidae Consulting, a credit union consulting firm that specializes in member intelligence, strategic plans, Millennial growth strategies, virtual delivery, member engagement and sales training.


eTrain Online Testing

eTrain's robust online tests assess the knowledge testers gained after each training series. Based on a 70 percent pass-fail grading structure, test takers are informed of wrong answers to assist in the learning process. A certificate of completion can be saved and printed. Powered by ClassMarker.

We're Here

Finding online training is now easier! Streamlined search options, simplified navigation, and a responsive layout, allows you to find the training you need and want, quickly! With fewer clicks, you can easily search for topics in multiple categories, from Human Resource to Lending and Compliance!

Stay Connected

Phone: (800) 472-1702

Search for eTrain Webinars