eTrain: Electronic Strategies for Increasing Product Penetration

 Member Service  Business Development/Marketing

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

Marketing is no longer about newsletters, brochures and mass advertising. In today’s environment you must reach consumers with electronic methods. Think live chat, text alerts, mobile marketing, social networking, PURLs, and e-messaging. If you want to increase your product penetration with your members you must use new electronic strategies. That’s what this webinar is all about.

In the session we will cover:

  • Electronic strategies and trends
  • Benefits and best practices
  • Implementation tactics

Program Length: 63 Minutes

Who Should Attend

  • Business Development
  • Marketing
  • Information Technology
  • Member Service
  • Operations

Meet The Presenter:

Taylor Wells is Communications Director for On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Taylor has also contributed to a wide variety of regional and national professional trade journals and mass media publications and broadcasts.

Taylor is a veteran of the marketing, public relations, writing, teaching and public speaking fields with over 15 years of experience in a variety of industries. While specializing in credit unions and financial institutions, he also offers practical knowledge and insights to share from the realms of non-profit, national defense and franchising. His scope of knowledge also covers key fields including corporate communications, social media applications for large and small businesses, business development, entrepreneurism and business start-ups.


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