eTrain: Learnings from Consumers: What Drives Consumers to Become Your New Members

 Member Service  Lending/Collections

Registration and Pricing Information

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Registration Investment:
FREE for Power Learner Passport
$200 for Affiliates Non-PLP
Non-Affiliated Contact Leslie Poole

Program Description

What special qualities, products, or services will bring new members to you? Join Mollie Bell of the Filene Research Institute as she provides you with insights about what drives consumers’ decisions when searching online for new financial institutions, products, and services.

Program Length: 40 Minutes

Who Should Attend

  • Business Development
  • Marketing
  • Operations
  • Lending
  • Member Service

Meet The Presenter:

As chief engagement officer at the Filene Research Institute, Mollie Bell develops and fosters relationships and communities while growing awareness of Filene’s research and innovation in the marketplace. Mollie is passionate about working with our credit union, corporate, and cooperative partners and supporters to maximize their engagement with Filene by connecting ideas to issues.

Mollie brings a wide spectrum of experience to Filene with past roles involving people leadership, strategic thinking, and get-it-done implementation. She comes to Filene from CUNA Mutual Group, where she served as vice president of the Program Management Office, an enterprise-wide, business-focused function. Prior to that, she was a consultant, secondary public school teacher, interior designer, sales associate, and restaurant owner. She earned her law degree from the University of Texas School of Law and BBA from Lamar University.


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